Healthcare Foundation Annual Report 2008

Direct mail is only effective if recipients actually read what your organization sends them.

After watching people retrieve mail from their P.O. boxes, and walk directly to the re-cycling bin to toss out most of what they received, I determined that I would strive to create newsletters, invitations, etc., for my clients that people just couldn't bear to throw away.

Rather than stock images, wherever possible, I use my original art - at no extra charge - to tempt people to hold onto our literature long enough for my clients to convey their valuable messages.

In our community, that benefits everyone!

A good example is the Healthcare Foundation Northern Sonoma County newsletter, which has helped Healdsburg District Hospital and surrounding communities of Windsor, Geyserville and Cloverdale, in the heart of northern California wine country, keep quality healthcare close to home, even in these tough times.

Read more about it:

Healthcare Foundation Newsletters